Kim Kardashian is not just a reality TV star; she’s also a savvy businesswoman with a wide range of successful brands. Kim Kardashian Brands: From beauty to fashion, Kim has built an empire that showcases her style, creativity, and business acumen. Let’s dive into the world of Kim Kardashian’s brands and see what makes them so special.
| Brand | Launch Year | Category | Partners | Estimated Investment |
| KKW Beauty | 2017 | Cosmetic Brand | Coty Inc. (acquired 20% stake in 2020) | $100 million (estimated) |
| KKW Fragrance | 2017 | Fragrance Brand | Coty Inc. (acquired 20% stake in 2020) | Part of KKW Beauty deal |
| SKIMS | 2019 | Shapewear and Loungewear Brand | Jens Grede and Emma Grede | $5 million (initial funding) |
| KKW x Kylie Cosmetics | 2017 | Lip Products | Kylie Jenner, Seed Beauty | Included in KKW Beauty |
| Kim Kardashian: Hollywood | 2014 | Mobile Game | Glu Mobile | $10 million (initial) |
| Kimoji | 2015 | Emoji App | Whalerock Industries | $2 million (development) |
| DASH | 2006 | Boutique Clothing and Accessory Store | Kourtney Kardashian, Khloé Kardashian | $500,000 (initial) |
| ShoeDazzle | 2009 | subscription-Based Shoe and Accessories Service | Brian Lee, Robert Shapiro, MJ Eng | $60 million (total funding) |
| Kardashian Khaos | 2011 | Boutique | Kourtney Kardashian, Khloé Kardashian | $1 million (initial) |
| KKW Home | 2023 | Home and Lifestyle Brand | N/A | $5 million (estimated) |
| SKKN BY KIM | 2022 | Skincare Brand | Coty Inc. | $10 million (initial) |
1. KKW Beauty
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Launch: 2017
KKW Beauty is Kim’s signature beauty line, offering a variety of makeup products. From contour kits to eyeshadows and lipsticks, KKW Beauty has everything you need to look and feel glamorous. The brand is known for its high-quality products and sleek packaging, making it a favorite among makeup enthusiasts.
Kim’s love for makeup shines through in KKW Beauty. Each product is designed to help you create flawless looks, just like Kim’s iconic makeup styles. Whether you’re a makeup pro or just starting out, KKW Beauty has something for everyone. The brand’s contour kits, in particular, have become a staple for anyone looking to achieve Kim’s famous sculpted look.
One of the standout features of KKW Beauty is its inclusive range of shades. Kim has always been an advocate for diversity in beauty, and her brand reflects this commitment. The foundations and concealers cater to a wide variety of skin tones, ensuring that everyone can find their perfect match. This inclusivity has helped KKW Beauty resonate with a global audience.
Additionally, KKW Beauty often releases limited-edition collections, keeping the brand fresh and exciting. Collaborations with makeup artists and celebrities bring new perspectives and innovative products to the line. These collections often sell out quickly, demonstrating the strong demand and loyal customer base that KKW Beauty has built.
2. KKW Fragrance
Launch: 2017
Following the success of KKW Beauty, Kim launched KKW Fragrance. This line of perfumes is inspired by Kim’s personal preferences and features unique scents and packaging. From bottles shaped like crystals to heart-shaped designs, KKW Fragrance stands out in the world of perfumes.
Each fragrance tells a story and reflects a different aspect of Kim’s personality. The scents are luxurious and long-lasting, perfect for any occasion. If you love collecting perfumes, KKW Fragrance is a must-have. The brand’s initial launch included three crystal-inspired scents: Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud. These perfumes were a huge hit, selling out quickly and earning rave reviews.
One of the most notable aspects of KKW Fragrance is its packaging. The crystal-themed bottles are designed to be both beautiful and functional, serving as decorative pieces even after the perfume is finished. This attention to detail extends to the scent profiles, which are crafted to evoke specific moods and memories. Kim’s personal involvement in the development process ensures that each fragrance is true to her vision.
Over the years, KKW Fragrance has expanded its offerings with new collections and collaborations. Limited-edition releases, such as the KKW Hearts and KKW Body lines, keep fans eagerly anticipating each new launch. The brand’s ability to consistently deliver high-quality, unique products has solidified its place in the fragrance industry.
3. SKIMS
Launch: 2019
SKIMS is Kim’s revolutionary shapewear and loungewear brand. Designed to be inclusive, SKIMS offers a wide range of sizes and shades to suit every body type and skin tone. The brand focuses on comfort and quality, making it a go-to for everyday wear.
SKIMS has everything from shapewear to cozy loungewear sets and underwear. Kim’s attention to detail ensures that each piece fits perfectly and feels amazing. With SKIMS, you can look and feel your best, whether you’re at home or out and about.
One of the key elements of SKIMS is its commitment to inclusivity. Kim has always been vocal about the importance of representation in fashion, and SKIMS reflects this belief. The brand offers an extensive size range, from XXS to 5X, and a variety of shades to match different skin tones. This inclusivity has resonated with consumers, making SKIMS a favorite among people of all shapes and sizes.
SKIMS is also known for its innovative designs. The shapewear is crafted to provide support and enhance natural curves, while the loungewear is designed for maximum comfort. The brand’s use of high-quality fabrics ensures that each piece is durable and feels luxurious. This combination of style, comfort, and inclusivity has helped SKIMS become a major player in the fashion industry.
4. KKW x Kylie Cosmetics
Launch: 2017
Kim teamed up with her sister Kylie Jenner for a special collaboration: KKW x Kylie Cosmetics. This collection combines the best of both sisters’ styles, offering lip products that are both trendy and timeless.
The collaboration was an instant hit, with fans eagerly snapping up the products. If you love both Kim and Kylie’s makeup looks, this collection is the perfect blend of their signature styles. The initial launch included a set of nude lip kits, featuring shades handpicked by Kim and Kylie.
One of the reasons for the success of KKW x Kylie Cosmetics is the unique synergy between the two sisters. While they have distinct personal styles, their shared passion for beauty and makeup creates a cohesive collection that appeals to fans of both brands. The collaboration showcases their ability to innovate and push boundaries in the beauty industry.
Over the years, Kim and Kylie have continued to collaborate on new products and collections, keeping the excitement alive. Each release is met with anticipation and enthusiasm, demonstrating the strong influence that the Kardashian-Jenner family has in the world of beauty.
5. Kim Kardashian: Hollywood
Launch: 2014
Kim Kardashian: Hollywood is a mobile game that lets you create your own celebrity and rise to fame. With Kim as your mentor, you can attend events, network with other celebrities, and build your own brand.
The game is fun and addictive, giving you a taste of the glamorous life. It’s a great way to escape and live out your celebrity dreams, all with Kim’s guidance. The game’s success can be attributed to its engaging gameplay, frequent updates, and the appeal of living a virtual celebrity lifestyle.
Kim Kardashian: Hollywood has been a massive hit, generating significant revenue and maintaining a dedicated player base since its release. The game’s interactive nature and the ability to customize your character’s appearance and lifestyle have made it a favorite among fans. Kim’s personal involvement in the game’s development ensures that it stays true to her brand and continues to evolve with new content and features.
6. Kimoji
Launch: 2015
Kimoji is an emoji app featuring Kim-themed emojis, GIFs, and stickers. The app includes a wide range of fun and expressive icons inspired by Kim’s life and personality.
Kimoji was a viral sensation, allowing fans to communicate with a touch of Kardashian flair. Whether you’re sending a text or posting on social media, Kimoji adds a fun twist to your messages. The app’s success can be attributed to its unique and relatable content, which resonates with Kim’s fans and followers.
The Kimoji app includes a variety of emojis that capture different aspects of Kim’s life, from her iconic fashion moments to her famous expressions. This personal touch has made Kimoji a popular choice for fans who want to express themselves in a fun and creative way. The app’s ongoing updates and new releases keep it fresh and relevant, ensuring that it remains a favorite among users.
7. DASH
Launch: 2006
DASH was a boutique clothing and accessories store co-founded by Kim and her sisters Kourtney and Khloé. The store offered trendy fashion items and became famous through their reality show. Though the stores closed in 2018, DASH remains a beloved part of the Kardashian legacy.
DASH was known for its chic and stylish offerings, which reflected the personal styles of the Kardashian sisters. The store became a popular destination for fans and fashion enthusiasts, offering a curated selection of clothing, accessories, and beauty products. The success of DASH helped to establish the Kardashian brand as a major player in the fashion industry.
8. ShoeDazzle
Launch: 2009
ShoeDazzle is a subscription-based shoe and accessories service co-founded by Kim. Members receive personalized style recommendations and can purchase trendy items at affordable prices.
ShoeDazzle was a pioneering concept in the subscription fashion market and achieved considerable success. It’s perfect for fashion lovers looking for stylish shoes and accessories delivered right to their door. The service’s personalized approach and trendy offerings have made it a popular choice among consumers.
ShoeDazzle’s success can be attributed to its innovative business model and the appeal of affordable, fashionable items. The service’s use of data and algorithms to provide personalized recommendations ensures that each customer receives products that match their style preferences. This combination of convenience, affordability, and style has helped ShoeDazzle build a loyal customer base.
9. Kardashian Khaos
Launch: 2011
Kardashian Khaos was a boutique in Las Vegas offering a range of Kardashian-branded merchandise, including beauty products, accessories, and souvenirs. The store provided a unique shopping experience centered around the Kardashian brand.
Kardashian Khaos was a popular destination for fans and tourists, offering a variety of products that celebrated the Kardashian lifestyle. The store’s unique offerings and themed merchandise made it a must-visit location for anyone looking to experience the glamour of the Kardashian brand.
10. KKW Home
Launch: 2023
KKW Home is Kim’s home and lifestyle brand offering a range of home goods, from furniture to decor. Reflecting Kim’s minimalist and modern aesthetic, KKW Home helps you create a stylish and comfortable living space.
KKW Home offers a variety of products designed to enhance your home’s aesthetic and functionality. From chic furniture pieces to elegant decor items, the brand’s offerings reflect Kim’s signature style and attention to detail. The use of high-quality materials and timeless designs ensures that each product is both beautiful and durable.
11. SKKN BY KIM
Launch: 2022
SKKN BY KIM is a skincare line focusing on high-quality, science-backed products. The line includes cleansers, toners, serums, and moisturizers designed to enhance and maintain healthy skin.
Kim’s dedication to skincare shines through in SKKN BY KIM. Each product is formulated to give you glowing, radiant skin. If you’re looking to upgrade your skincare routine, this line is a great choice. The brand’s focus on science-backed formulations ensures that each product delivers effective results, making SKKN BY KIM a trusted name in skincare.
Kim Kardashian Brands: Conclusion
Kim Kardashian’s brands are a true reflection of her style, creativity, and business savvy. From beauty and fashion to lifestyle and technology, Kim has built an impressive empire that continues to grow. Her brands are not only successful but also set trends and inspire millions of fans around the world.
Whether you’re looking for the latest makeup trends, comfortable loungewear, or luxury fragrances, Kim’s brands have something for everyone. Explore the world of Kim Kardashian’s brands and discover the glamour and innovation that make them so special.
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Anas Chaudhary is a writer at Entertainment 24 Seven, specializing in entertainment news, facts, and trends. He brings a fresh perspective and engaging storytelling to his coverage of the latest happenings in the entertainment world.